ChoFleur

CLIENT

ChoFleur

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ChoFleur's flower-shaped ice cream and chocolate creations call for a presentation that truly tickles the senses. We designed a fresh brand identity and logo, and carried this style through to unique packaging. From ice cream tubs to clever cuvettes that unfold like petals to reveal the pralines. With eye-catching in-store materials and an interactive iPad tool, we put this delicious brand on the map, both in-store and on the go.
ChoFleur - Packaging for ice cream

Packaging for ice cream

Icecream treats needs an attractive packaging ... choice of paper, colour, composition, image creation ... it's all well thought out.

ChoFleur - Cuvette

Cuvette

ChoFleur lets its pralines blossom in all their beauty. This unique cuvette folds open like the petals of a flower, a delightful nod to the brand name. TopOfMind designed the packaging, complete with a delicate dot patte...

ChoFleur - Octagonal chocolate gift box

Octagonal chocolate gift box

TopOfMind designed a large octagonal box to keep all ChoFleurs safe and sound. Discover every single flavor by gently peeling back the box's petals. Several variations were also created, perfect for smaller portions and...

ChoFleur - Gift box

Gift box

ChoFleur surprises connoisseurs with chocolates that literally and figuratively bloom. TopOfMind designed a gift box that unfolds like a colorful flower as soon as you open it. Each chocolate rests in its own numbered pe...

ChoFleur - Shopping bag

Shopping bag

ChoFleur brings color to the streets with a shopping bag you want to be seen with. The brown handles, together with the giant, colorful petals at the top, transform into a tangible 3D version of the logo. The playful tag...

ChoFleur - Stoepborden

Stoepborden

Pavement signs boost the visibility of the ChoFleur brand for a much wider audience. TopOfMind provided these signs with eye-catching imagery.

ChoFleur - POP-material

POP-material

To promote their (very) fancy coolers and storage solutions, ChoFleur needed an interactive iPad presentatie to send with their representatives. This way they can show off all the different models and advantages of the C...

ChoFleur - Logo & concept

Logo & concept

With ChoFleur, Michel and Pieter Verhaert take their first steps into the world of bite-sized chocolate. TopOfMind was given the honour of shaping this brand image. A colourful concept blossoms within the logo: the petal...

ChoFleur - Corporate identity

Corporate identity

ChoFleur brings Antwerp chocolate to life with a tasteful identity. TopOfMind gave the brand a stylish look: from rich chocolate brown to fresh green. The colorful petals in the logo link directly to 'Fleur', supported b...

ChoFleur - Publications

Publications

A powerful campaign image and a new corporate identity were applied to all the on-line & off-line communication, up to the decoration of the showrooms. All in one recognizable style and vision.

ChoFleur - Catalogue

Catalogue

An octagon is used as basic shape for all of ChoFleurs packaging and catalogs.

ChoFleur - ChoFleur.com

ChoFleur.com

ChoFleur takes you on a journey around the world in 36 unique flavors. TopOfMind had the honor of translating this artisanal sensation into a highly detailed website and webshop. Browse the assortment, find your favorite...

ChoFleur - Picknick table design for store

Picknick table design for store

ChoFleur now lets you experience their delicious chocolate concept outdoors as well. TopOfMind had the honor of designing a unique picnic table for the retail outlet. The furniture blossoms like a colorful flower. The se...