ChoFleur now lets you experience their delicious chocolate concept outdoors as well. TopOfMind had the honor of designing a unique picnic table for the retail outlet. The furniture blossoms like a colorful flower. The se...
CLIENT
ChoFleur
Next clientChoFleur, the artisanal chocolate shop near Antwerp's Grote Markt, wanted its customers to enjoy a refined praline outdoors in peace. But how do you create an inviting haven on a busy city pavement that perfectly matches the image of a modern chocolatier?
We designed a unique outdoor furniture concept that literally sprouts from the brand name. The table is shaped like an elegant flower, with a graceful stem shooting upwards to unfold into a protective parasol canopy. The comfortable seats take the form of leaves, wrapped in the signature colours of the ChoFleur logo. It is a visual wink that subtly tempts hungry passers-by to pause for a moment.
Belgian downpours and Antwerp wind? No match for this flower. The entire piece is crafted from highly durable lacquered steel and aluminium. This ensures the design stands strong against the elements, year in, year out.
Settle down beneath the protective leaf, take your time, and savour the craftsmanship.
Product design by TopOfMind.
We designed a unique outdoor furniture concept that literally sprouts from the brand name. The table is shaped like an elegant flower, with a graceful stem shooting upwards to unfold into a protective parasol canopy. The comfortable seats take the form of leaves, wrapped in the signature colours of the ChoFleur logo. It is a visual wink that subtly tempts hungry passers-by to pause for a moment.
Belgian downpours and Antwerp wind? No match for this flower. The entire piece is crafted from highly durable lacquered steel and aluminium. This ensures the design stands strong against the elements, year in, year out.
Settle down beneath the protective leaf, take your time, and savour the craftsmanship.
Product design by TopOfMind.
Packaging for ice cream
Icecream treats needs an attractive packaging ... choice of paper, colour, composition, image creation ... it's all well thought out.
Cuvette
ChoFleur lets its pralines blossom in all their beauty. This unique cuvette folds open like the petals of a flower, a delightful nod to the brand name. TopOfMind designed the packaging, complete with a delicate dot patte...
Octagonal chocolate gift box
TopOfMind designed a large octagonal box to keep all ChoFleurs safe and sound. Discover every single flavor by gently peeling back the box's petals. Several variations were also created, perfect for smaller portions and...
Gift box
ChoFleur surprises connoisseurs with chocolates that literally and figuratively bloom. TopOfMind designed a gift box that unfolds like a colorful flower as soon as you open it. Each chocolate rests in its own numbered pe...
Logo & concept
With ChoFleur, Michel and Pieter Verhaert take their first steps into the world of bite-sized chocolate. TopOfMind was given the honour of shaping this brand image. A colourful concept blossoms within the logo: the petal...
Corporate identity
A new name is part of a complete branding process. TopOfMind created a pure and recognizable style that is extended throughout their communication.
Publications
A powerful campaign image and a new corporate identity were applied to all the on-line & off-line communication, up to the decoration of the showrooms. All in one recognizable style and vision.
Catalogue
An octagon is used as basic shape for all of ChoFleurs packaging and catalogs.
ChoFleur.com
ChoFleur takes you on a journey around the world in 36 unique flavors. TopOfMind had the honor of translating this artisanal sensation into a highly detailed website and webshop. Browse the assortment, find your favorite...
Shopping bag
ChoFleur brings color to the streets with a shopping bag you want to be seen with. The brown handles, together with the giant, colorful petals at the top, transform into a tangible 3D version of the logo. The playful tag...
Stoepborden
Pavement signs boost the visibility of the ChoFleur brand for a much wider audience. TopOfMind provided these signs with eye-catching imagery.
POP-material
To promote their (very) fancy coolers and storage solutions, ChoFleur needed an interactive iPad presentatie to send with their representatives. This way they can show off all the different models and advantages of the C...