With Maistroo, BioVar brings a masterly Duroc straw pig to your plate. TopOfMind created the name – a nod to the maestro of straw – and the accompanying logo. The pink circle behind the double 'O' and the subtle curly ta...
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BioVar
Next clientBioVar treats gourmets to their juicy Duroc straw-reared pigs. We rebranded the mark to Maistroo, a playful nod to the conductor of the straw. In the logo, a pink circle and delicate curly tails adorn the pig. We extended this identity to a custom-made website. A little pig relaxing comfortably on a straw sofa acts as the ultimate ambassador for animal welfare there.
BioVar website
BioVar launches its new brand Maistroo. We translated their organic vision into a striking image: a pig comfortably lounging on a sofa made of straw, symbolising ultimate animal welfare. We poured this story into a tailo...