SOYL
SOYL
Back to overviewWith organic soy oil, SOYL is conquering the industrial market. TopOfMind had the pleasure of giving this player a fresh face. The brand name – a smooth contraction of soy and oil – forms the basis for a pure logo and a strong baseline. We immediately carried this new identity through to a custom-made website. This way, the communication of this pioneer runs like a well-oiled machine from now on.
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SOYL SOYL log SOYL markets organic soybean oil. TopOfMind got the honor to design the name, the tagline and the logo. The name fuses 'soy' and 'oil' into one natural whole. The logo showcases this with organic green and an oil-rich brown 'l'. As the cherry on the cake, a fine drop of oil lubricates the tagline 'the biological choice'. A tasteful identity, rooted in nature.