PURE
restyling chocolate packaging
Back to overviewWhat is a great product without outstanding packaging? PURE is conquering the market with premium chocolate creations that are simply begging to be tasted. To harmoniously unite the various sub-brands and flavour ranges under one strong flag, the chocolate producer needed a strategic restyling. A challenge tailor-made for image builder TopOfMind.
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PURE Bite & Joy What is more tempting than a crunchy biscuit surrounding a hazelnut in Belgian chocolate? Bite & Joy was looking for packaging that translates this flavor explosion to the store shelves. TopOfMind had the honor of conjuring a dynamic chocolate wave onto a bright yellow stand-up pouch. A design with bite that stimulates the senses and instantly whets your appetite.
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PURE Pure Choc wikkel What is premium chocolate without mouth-watering packaging? Pure Choc was looking for a sleek design that entices instantly. We gave this Belgian gold a sunny yellow wrapper, in which a red band makes the 75% cocoa boldly stand out. This way, you can pick your favorite sin at a single glance. A minimalist jacket for a maximum taste experience.
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PURE Pure Choc flowpack How do you stand out immediately in the busy chocolate aisle? For Pure Choc, we designed a sleek flowpack that preserves the essence. A subtle color strip instantly reveals the flavor, while the cocoa percentage is clear at a glance. A sleek design, perfectly tailored to the pure soul of the brand. Tastefully packaged and ready to tempt.