Foodstore
Rebranding for neighbourhood store
Back to overviewFoodstore is that cozy, local neighborhood shop where you still receive a genuinely personal service. TopOfMind provided this local tastemaker with a brand-new brand identity. The visual twist? A logo incorporating a subtle awning: the ultimate symbol of the warmth and charm of yesteryear's corner store. A playful nod to the past, perfectly tailored to the modern consumer and seamlessly carried through the entire brand identity.
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Foodstore Design logo Local neighborhood store Foodstore treats its customers to a breath of fresh air. TopOfMind had the honor of designing a fresh logo that preserves its authentic soul. The red awning at the bottom is a perfect nod to the cozy market atmosphere of yesteryear, while the weathered lettering highlights the artisanal quality. A tasteful image, perfectly tailored to the store.
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Foodstore Shopping bag From now on, you carry delicious local products from Foodstore in style. This reusable bag proudly displays the refreshed visual identity. The red awning in the logo nods to the cosy charm of an authentic neighbourhood store. This extends the brand identity seamlessly from the shop floor right to your front door. Grocery shopping has never been so green and stylish.
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Foodstore Paper pen Writing in style and good taste? For local shop Foodstore, TopOfMind handled the research and design of this 100% paper pen. The pinched cap subtly nods to familiar food packaging: a tasteful match for the store. Furthermore, the paper offers an eco-friendly alternative to traditional plastic. A green calling card, thought through down to the finest detail.
- Foodstore FoodStore.be Sink your teeth into the new FoodStore.be website. To make Francis's massive assortment of prepared sandwiches in Roeselare shine digitally, TopOfMind serves up an oven-fresh web design. A crisp online experience that makes your mouth water and lets you order your lunch in just a few clicks. Simple, fast, and tailored perfectly to the business.