Belfine
Packaging
Back to overviewBelfine has one main goal with their Belgian chocolate figures: 'Let’s make people happy!' But how do you translate that pure joy to a retail shelf overflowing with competition? As their go-to brand builder, we helped Belfine win hearts season after season. The secret? The chocolate product is the absolute hero, while the packaging elevates the experience to the next level. Browse through a year of pure chocolate magic!
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Belfine Packaging for halloween ChocDecor was looking for a spooktacularly delicious packaging for their Belfine brand's Halloween caraques. We designed a box that gets chocolate lovers of all ages watering at the mouth. The pitch-black silhouettes evoke a subtly spooky atmosphere without getting too scary – we keep it simple. The sharp orange diamond pattern at the back provides a graphic contrast that instantly catches the eye on the store shelves. A spooktacularly delicious concept, perfectly tailored to the chocolates.
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Belfine Teaser box How do you entice demanding buyers during a bustling trade fair? Belfine solved this with an understated, luxurious teaser box waiting for them right in their hotel room. TopOfMind designed an interactive experience in two parts. Pull the striking orange tab, and a drawer with three delicious chocolate lollipops slides open. Flip the lid up at the same time to instantly reveal the tasty explanation. A tasteful first impression that literally opens the door to a great collaboration.
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Belfine Duty Free packaging What is a great product without excellent packaging? Belfine was looking for a premium outfit for their chocolate lollipops in duty-free airport shops. TopOfMind designed a package for four lollipops that excels in its simplicity. No unnecessary frills, just a clean layout that captures the very essence. Whether there’s a unicorn or a dolphin inside, the visual harmony remains intact. Thanks to the generous window, you look right at the figures, neatly wrapped in a flowpack. Packaging that’s ready for take-off.
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Belfine X-ma packaging Belfine excels at putting smiles on faces with their delicious chocolate figures. TopOfMind had the honour of designing a festive duo-pack that instantly makes hearts skip a beat. We created a handy carry box for four hollow figures, dressed in stunning complementary colours. The finish is so rich and playful that wrapping paper becomes entirely redundant: the packaging itself is the gift. A signature piece of imagobuilding, perfectly tailored to the magic of Belfine.
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Belfine Easter Packaging Bunnies Belfine was looking for a modern Easter packaging that instantly gets mouths watering, from young to old. We transformed a classic pouch box into a graphically clever design icon. The base was extended with mischievous, die-cut rabbit ears as a playful detail. Fresh spring colors harmonize flawlessly on the shelf, inviting shoppers to cheerfully mix and match. Inside? Delicious caraques. A package to prick up your ears!
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Belfine Paper packaging for candy How do you package chocolate lollies without plastic, while keeping that irresistible appeal? ChocDecor was looking for a sustainable paper alternative to their transparent flowpacks. The solution? Colourful forest animals as playful abstractions, wrapping the delicious figures inside. No sneak peek, just pure imagination. To make this ecological concept instantly tangible for buyers, TopOfMind designed highly realistic 3D renders. A flawless visualisation that wins them over before production even starts.
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Belfine outer display box What is a deliciously spooky product without terrifyingly beautiful packaging? For ChocDecor’s Halloween chocolates, we created packaging that instantly catches the eye. By playing with classic Halloween orange and a magical touch of mysterious purple, a vibrant duo comes to life on the shelves. From the individual flowpacks to the clever outer box and the complete pallet display: every single detail has been carefully thought out. That way, the chocolates taste even more magical.
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Belfine Teaser box Maya How do you convince retailers of your latest chocolate creation? ChocDecor was looking for a unique teaser to introduce their Maya the Bee lollipops. We designed an ingenious box that transforms into a colorful 3D flower meadow upon opening. A clever feat of folding where the chocolate figure and an info flyer merge seamlessly into one sweet experience. This way, the concept is guaranteed to fly straight onto the store shelves.