Belfine
Packaging
Back to overviewBelfine has one main goal with their Belgian chocolate figures: 'Let’s make people happy!' But how do you translate that pure joy to a retail shelf overflowing with competition? As their go-to brand builder, we helped Belfine win hearts season after season. The secret? The chocolate product is the absolute hero, while the packaging elevates the experience to the next level. Browse through a year of pure chocolate magic!
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Belfine Packaging for halloween ChocDecor was looking for spookily delicious packaging for its Belfine brand's Halloween caraques. We designed a box that makes young and old alike water at the mouth. Black silhouettes create a subtly eerie atmosphere without getting too scary, while the crisp orange check pattern on the back immediately catches the eye on store shelves. A spookily strong concept, perfectly attuned to the product.
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Belfine Teaser box How do you entice demanding buyers at a trade fair? Belfine surprises them directly in their hotel room. A pull on the striking orange tab slides out three chocolate lollipops, while the lid instantly reveals the Belfine story. We designed this interactive packaging: a tasteful icebreaker that literally opens the door to a great partnership.
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Belfine Duty Free packaging What is a fantastic product without excellent packaging? Belfine was looking for a stylish jacket for their chocolate lollipops in duty-free shops. We designed a sleek box with a generous window where the unicorn and dolphin shine instantly. The refined layout puts the Belgian chocolate flawlessly in full view. Packaging ready for take-off!
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Belfine X-ma packaging Belfine brings magic to the festive table with their delicious chocolate figures. We designed a festive carry box wrapped in deep red and fresh blue with playful polka dots. Thanks to the four windows, the chocolate figures smile right at you. A box so richly finished that wrapping paper becomes obsolete: the packaging is the gift itself.
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Belfine Easter Packaging Bunnies Belfine was looking for Easter packaging to make young and old instantly mouth-water. We transformed a classic pouch box into a cheerful bunny, complete with die-cut ears that literally bring the packaging to life. Fresh pastel shades ensure maximum shelf appeal. Inside? Delicious caraques. Packaging to prick up your ears for!
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Belfine Paper packaging for candy How do you package chocolate lollies without plastic, while keeping that irresistible appeal? ChocDecor was looking for a sustainable paper alternative to their transparent flowpacks. The solution? Colourful forest animals as playful abstractions, wrapping the delicious figures inside. No sneak peek, just pure imagination. To make this ecological concept instantly tangible for buyers, TopOfMind designed highly realistic 3D renders. A flawless visualisation that wins them over before production even starts.
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Belfine outer display box What is a deliciously spooky product without terrifyingly beautiful packaging? For ChocDecor’s Halloween chocolates, we created packaging that instantly catches the eye. By playing with classic Halloween orange and a magical touch of mysterious purple, a vibrant duo comes to life on the shelves. From the individual flowpacks to the clever outer box and the complete pallet display: every single detail has been carefully thought out. That way, the chocolates taste even more magical.
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Belfine Teaser box Maya How do you convince retailers of your latest chocolate creation? ChocDecor was looking for a unique teaser to introduce their Maya the Bee lollipops. We designed an ingenious box that transforms into a colorful 3D flower meadow upon opening. A clever feat of folding where the chocolate figure and an info flyer merge seamlessly into one sweet experience. This way, the concept is guaranteed to fly straight onto the store shelves.



