BioVar

Maistroo

BioVar treats gourmets to their juicy Duroc straw-reared pigs. We rebranded the mark to Maistroo, a playful nod to the conductor of the straw. In the logo, a pink circle and delicate curly tails adorn the pig. We extended this identity to a custom-made website. A little pig relaxing comfortably on a straw sofa acts as the ultimate ambassador for animal welfare there.

BioVar Logo Maistroo With Maistroo, BioVar brings a masterful Duroc straw pig to your plate. TopOfMind created the name – a nod to the maestro of straw – and the accompanying logo. The pink circle behind the double 'O' and the subtle curly tails in the background elegantly put the animal front and centre. A tasteful image, from stable to shelf.
BioVar BioVar website BioVar launches the new Maistroo brand with a brand-new website. TopOfMind translated their organic philosophy into a striking visual: a pig happily lounging on a sofa of straw, the ultimate symbol of animal welfare. Browse through the tailor-made website and discover how we brought this story to life digitally. After all, your image is our image.