
DryCycle
Innovative cycle helmet concept
Back to overviewBad weather doesn't stop the true cyclist, especially not with DryCycle's innovative helmet concept. In our creative mind, we dreamed up a bicycle helmet with an integrated rain jacket: a safe and dry solution for every downpour. To launch this watertight concept, TopOfMind brought the design to life in a dynamic animated video. This way, you will be whistling through the storm from now on.
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DryCycle logo DryCycle introduces an innovative bicycle helmet to the market that protects you in all conditions. TopOfMind had the honor of designing the logo. The color split tells the whole story. The striking lime green for 'DRY' accentuates safety and dryness, while the asphalt grey 'CYCLE' links to the road. A sporty identity, perfectly tailored to any weather condition.
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DryCycle product design Suddenly caught in a rain shower while cycling? The DryCycle helmet offers the perfect shelter. Thanks to a subtly integrated zipper, you instantly conjure up an eye-catching, fluorescent yellow rain cover. TopOfMind came up with this clever product design. This way, you always keep a cool head while staying dry on the road. A prime example of design that deserves to be seen.
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DryCycle animatie How do you smoothly showcase an innovative helmet concept? DryCycle opts for a clean line animation in which a family hits the road without a care in the world. The lime-green details on the helmets subtly draw attention to what really matters: your safety. TopOfMind gave this healthy reflex a dynamic nudge with a smooth, custom-made animation.