ChoFleur
Branding for Antwerp chocolate brand
Back to overviewMichel and Pieter Verhaert are conquering the market with ChoFleur's bite-sized pralines. TopOfMind had the honor of shaping this blooming dream. The logo depicts the various flavors as colorful petals around a chocolate flower bud. This distinctive octagonal brand identity blooms beautifully across the webshop, the catalog, and the unique gift boxes. Even the points of sale and refrigerators were given a recognizable look. Browse the assortment and let yourself be tempted.
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ChoFleur Logo & concept With ChoFleur, Michel and Pieter Verhaert take their first steps into the world of bite-sized chocolate. TopOfMind was given the honour of shaping this brand image. A colourful concept blossoms within the logo: the petals represent the many flavours, while the delicate arch forms the chocolate flower bud. A delicious identity to melt for.
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ChoFleur Corporate identity A new name is part of a complete branding process. TopOfMind created a pure and recognizable style that is extended throughout their communication.
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ChoFleur Publications A powerful campaign image and a new corporate identity were applied to all the on-line & off-line communication, up to the decoration of the showrooms. All in one recognizable style and vision.
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ChoFleur Catalogue An octagon is used as basic shape for all of ChoFleurs packaging and catalogs.
- ChoFleur ChoFleur.com Experience a voyage around the world in 36 flavours! Browse through this extremely detailed website and find your favourites in the assortment of heavenly bite-size filled chocolates. Want to be surprised by this flavour sensation? Visit the webshop and indulge yourself with these unique artisan chocolate pralines, with flavours from all over the world.