ChoFleur
Branding for Antwerp chocolate brand
Back to overviewWith ChoFleur, Michel and Pieter Verhaert bring 36 artisanal flavours to life. We created a tasteful brand image around a stylised chocolate bud, whose colourful petals each symbolise a unique filling. The signature octagonal design language was extended to inviting gift boxes, the catalogue and shop fittings with refrigerated displays. An interactive digital platform completes the experience. Browse through the collection and surrender yourself to pure enjoyment.
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ChoFleur Logo & concept With ChoFleur, Michel and Pieter Verhaert take their first steps into the world of bite-sized chocolate. TopOfMind was given the honour of shaping this brand image. A colourful concept blossoms within the logo: the petals represent the many flavours, while the delicate arch forms the chocolate flower bud. A delicious identity to melt for.
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ChoFleur Corporate identity ChoFleur brings Antwerp chocolate to life with a tasteful identity. TopOfMind gave the brand a stylish look: from rich chocolate brown to fresh green. The colorful petals in the logo link directly to 'Fleur', supported by the playful tagline 'love me, love me lots'. A recognizable brand identity that leaves you craving more, thoughtfully extended throughout.
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ChoFleur Publications How do you give your end-of-year communication that extra touch of ‘Fleur’? For ChoFleur, we translated their unique ‘Chocolate Bouquets’ into a powerful campaign key visual. From colourful publications full of playful petals to complete showroom styling: the instantly recognizable brand identity was seamlessly extended across all communications. A tasteful vision that catches the eye on every channel.
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ChoFleur Catalogue ChoFleur seamlessly extends the recognizable octagon from their brand identity into the catalogue. This chocolate-brown brochure takes readers on a tasteful journey through 36 unique praline flavours. Thanks to its distinctive design, the brochure immediately catches the eye at the point of sale. Because an extraordinary product deserves an equally striking presentation. Design by TopOfMind.
- ChoFleur ChoFleur.com ChoFleur takes you on a journey around the world in 36 unique flavors. TopOfMind had the honor of translating this artisanal sensation into a highly detailed website and webshop. Browse the assortment, find your favorite bite-sized chocolates, and surrender to this online flavor adventure. A digital platform that makes your mouth water!