AD Delhaize
Advertising concept for supermarkets
Back to overviewMore and more shoppers are opting for the classic shopping basket. Indeed, the perfect canvas for a powerful message. TopOfMind seized this opportunity to design a unique concept that unlocks extra advertising revenue for supermarkets.
We turned this bright idea into a tangible success story. Meet 'cartchy'—an ingenious blend of 'cart' (the shopping basket) and 'catchy' (because it instantly grabs your attention). This custom-made sleeve slides effortlessly onto shopping baskets, ensuring 360° visibility. Wherever the shopper goes, your advertising message tags along for the ride.
No fuss with complex in-aisle installations. The chosen material is tear-resistant, dirt-repellent, and incredibly quick to attach. A robust piece of in-house product development built to withstand both the test of time and unruly shopping carts. Your image is our image, and with cartchy, your brand is guaranteed to steer straight into the spotlight.
We turned this bright idea into a tangible success story. Meet 'cartchy'—an ingenious blend of 'cart' (the shopping basket) and 'catchy' (because it instantly grabs your attention). This custom-made sleeve slides effortlessly onto shopping baskets, ensuring 360° visibility. Wherever the shopper goes, your advertising message tags along for the ride.
No fuss with complex in-aisle installations. The chosen material is tear-resistant, dirt-repellent, and incredibly quick to attach. A robust piece of in-house product development built to withstand both the test of time and unruly shopping carts. Your image is our image, and with cartchy, your brand is guaranteed to steer straight into the spotlight.
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AD Delhaize Cartchy How do you grab the attention of shoppers? With Cartchy, AD Delhaize introduces a clever concept for 'cartvertising'. TopOfMind came up with the name and designed the logo. The stylized shopping cart takes center stage, with the action lines emphasizing its 'catchy' visibility. A bullseye for your brand in the supermarket.